willowappt covers every part of running an appointment-based business — from the first booking to the end-of-year VAT return.
The calendar is the heart of willowappt — designed to run all day without slowing you down.
A column per staff member with a 15-minute time grid. See every appointment at a glance.
Switch to weekly view for scheduling ahead. Supports single-stylist or all-staff mode.
One click finds the next free slot — falls back to other qualified staff if your first choice is busy for 90+ days.
Book anonymous walk-in appointments without a client record. Upgrade to a named client at checkout.
Stack multiple services on a single appointment. Custom services with custom durations and prices.
Live overlap detection as you type — warns you before saving rather than hard-blocking. Confirm anyway if needed.
Build a picture of every client, stay GDPR-compliant, and never lose a note.
Contact details, appointment history, revenue totals, formula notes, and allergy information in one place.
Flag services that need a skin test. The booking form warns you if a test is due or overdue.
Article 15 export, archive/unarchive, and one-click personal data erasure — appointments kept for HMRC compliance.
Close out appointments cleanly — no separate till required.
Record cash, card, or bank transfer. Price overrides for clients who take longer or shorter than usual.
Print appointment receipts with service breakdown, payment method, and VAT summary.
Add retail products to any appointment. Offers apply automatically. Stock deducts on payment.
A full inventory system without the complexity of enterprise software.
Log deliveries with supplier, cost price, and VAT rate — snapshotted permanently for accurate historical reporting.
In-stock, low, and out-of-stock filters. Expiry alerts. Stock value dashboard.
Percentage, fixed, or set-price discounts scoped to a product, category, or everything. Date-range limited.
Count your stock, review variances, and finalise — posts adjustment movements automatically.
HMRC-ready reports without the spreadsheet.
KPIs, per-stylist, per-service, payment method breakdown. Today / week / month / FY / custom date ranges.
Standard or Flat Rate Scheme. Output vs input VAT. Retained benefit shown for flat-rate businesses.
Configurable FY start (default 1 April — UK tax year). This FY / Last FY buttons on every report.
Freeze a report as a snapshot. Print it or download as JSON for your accountant.
Let clients book themselves — no phone call, no commission.
A clean, mobile-friendly booking page at your own link. Service → stylist → date → confirm.
Online bookable flag per service and per staff member. Lead time settings prevent last-minute surprises.
Everything you need to manage a team without the admin overhead.
Staff records are decoupled from login accounts — stylists who don't want an email still have a record.
Weekly rota with templates. Override specific dates. Mark time off and closures.
Four roles (owner, admin, stylist, reception) plus per-person permission overrides.
14-day free trial. All features included. No credit card needed.
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